The Fitness Catch 22...

So here's the thing. We have never and will never promise a client old or new any form of appearance based goal.  

This may seem like an odd statement coming from a gym so let me explain why…

Rather than focus on aesthetics or appearance we like to focus on performance based goals.  

Performance is black and white. At the end of the day a pull up is always a pull up and you can either do one or you can’t! The same rings true for lifting more weight, jumping higher or running faster, you either can or you can't.  

So how do we deliver appearance based goals when all we focus on is performance?

This is the catch…

What we know to be true about someone who can squat more weight, do more pull ups and run faster than when they started with us is they have more lean muscle mass, a lower body fat percentage and a stronger cardiovascular system. 

So if you're in the market to look better naked stop checking yourself out in the mirror and put your energy into running faster, jumping higher and lifting more weight! 

Shaun Diachkoff
@shaundiachkoff