The Paradox Of Choice

The paradox of choice is real and it only makes matters worse the more choices we have to make…

Sure I understand autonomy and freedom of choice are critical to our wellbeing and choice is a critical factor in our freedom but too much is not always a good thing.

In his book “The Paradox of Choice” Barry Schwartz argues that reducing consumer choices can greatly reduce anxiety…

The fitness space is saturated with different programs popping up almost every other month and new gyms opening and closing all the time. This array of choice is what causes people to choke…

Do they go with the old favourite, the new kid on the block or the one which has the best celebrity endorsement that week?

Most of the time the old favourite wins out and they end up stuck where they were before wondering what happened…    

If you’re on the side of choosing in today’s fitness space I suggest you embrace a method which will push you towards new (and therefore uncomfortable) levels of fitness and be around for the long haul!

Shaun Diachkoff

@shaundiachkoff